Jessie J's new music video for her single "Who's Laughing Now" (from the album Who You Are) takes on the subject of bullying, much like other recent singles (P!NK's "Raise Your Glass"; Gaga's "Born This Way"; Taylor Swift's "Mean"; etc.).
But what Jessie J's video does differently is play with gender role stereotyping among young girls. Young Jessie J is portrayed as a tomboy who gets picked on by the pink-drenched feminine mean girls at school. From her clothing to her walk, the masculine aspects of Young Jessie's appearance and behavior are highlighted beautifully in the video. In the end, Young Jessie gets her revenge on the girls who bully her and the adults who are apathetic (the school teacher and lunch server, both played by the real Jessie J).
What should be noted, though, is that adult Jessie J is super feminine in appearance, even though her behavior is a mixed bag of masculine gestures, feminine dancing and fairly androgynous facial expressions.
Also, I love the depiction of the masculine, lesbionic janitor. From the smirk to the rainbow pin on the vest, there are plenty of clues there for those with any sort of gaydar.
Hats off to Jessie J for a great video and an interesting look at gender-based bullying in schools.



